WIN Brands Group
Integrated Marketing Lead
Led integrated marketing and social strategy across four consumer brands, managing campaign planning, agency partnerships, and high-volume product launches. Drove trend-based, social-first creative and cross-channel execution, contributing to record organic engagement and top-performing social content.
Showgirl Era Candle
A fast-turn, trend-driven candle launch created in response to a real-time pop culture moment. I developed all launch assets and mockups across social and eCommerce, bringing the product to market within 48 hours. Since launch, the Showgirl Era candle has sold over 2,000 units, demonstrating the power of speed, cultural relevance, and cohesive creative execution.
Social Media Content
Designed some of @Homesick’s highest-performing organic social content to date. Two of the three best-performing posts over the past three years surpassed 1M+ views, with one reaching over 2M+ views—driving record organic reach and engagement.
