CapriSonne
Branding + Packaging
Created an adult beverage branch of #1 leading kids’ drink, Capri Sun. Developed wordmark, product artwork, packaging, social media and enviornmental appliaction of the brand. Started by researching the existing brand as well as a competitor audit. I discovered an opportunity in the current Capri Sun brand that allowed for reaching a new audience.
Company Background + Adult Beverage Brand Extension
Moodboard
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Typeface + Color Study
Label Ideation
Three Concepts
Chosen Concept
Branding
Packaging
Social Media Application
Enviornmental Application
